Brand identity & Digital Design
Embodying Turtrans engineering precision, the identity follows a structural design system. The logo design symbolises two aspects of Turtrans offering above and below ground. A custom typeface was designed for use on transport, workwear and stationary with the purpose of ensuring recognisability to the brand, while maintaining legbility from heights and distances. A photographic style of cropped structural elements highlights the precision and attention to detail that has made Turtrans a leading name within the industry.