Brand identity for startup cosmetic brand by Chinese influencer Grace Chow.

Code Mint
Brand Identity

The concept of the brand was to highlight Grace's unique ability of bringing contrasting styles and ideas together. Throughout the brand this is conveyed by balancing different styles of type and imagery - hard and soft, urban andd natural, constructed and organic. A particular challenge on this project was creating a graphic system that is flexible enough to work for both Chinese and English.

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