We were approached by Vans to create the visual materials for a campaign to promote a new sneaker range across all Foolocker’s European stores in 23 countries. Colour block was the basic principle with each shoe featuring a different bold colour. Vans requested the visual approach focus on the colours in the range using elements in the Vans DNA, such as the checkerboard and the paper behind the text which tie back to the global campaigns.
In the response, we created visual language formed around block pieces of coloured paper arranged in an unplanned and disorderly style representative of Vans brand ethos. This was applied on various print applications in store and digital on the Footlocker website.
Role : Designer, Art Direction