Creating a brand identity to give the hair of the hair care industry a little shaking. Design, art direction and copywriting.

isabella eva stewart logo

Nine Yards
Brand Identity

After 5 years of extensive sampling and testing, the team of Nine Yards had created a range of leading haircare products. With meticulous detail to ingredients, these products had an optimised function for professional demands. Nine Yards approached us to create a brand and packaging system to exist across digital, print and in-store touchpoints.

I wanted to present a more carefree side of beauty – one that celebrates the humorous, the playful and the strange. Because we believe that if we worry less about fitting in, perhaps we can do more that stands out.

Awarded Gold at the World Brand Design Awards