A campaign concept that never made it to the stage. A specific challenge for the campaign was to open the brand up to the female sector of the market. Different ampersand styles can be used to add varying Bowers & Wilkins brand qualities to the visual. The ampersand interacts with model highlighting Bowers&Wilkins connectivity in the digital age. Different models are used to suit the specific mood of the various markets including sport and lifestyle.
Big Game 9 is an annual match played around christmas where the Harlequins rugby team move to Twickenham. The day consists of a showcase rugby game followed by a spectacle of fireworks and music concert.
Our task was create all the promotional material leading up to the game with the aim of raising awareness and increasing sales.
Creative Director: Stuart Wood, Phil Heyes Design Director : Russel Kerrdige Designer : George Barker