Isabella Eva Stewart Brand Identity
Isabella Eva Stewart is a womenswear fashion designer leveraging modern textural prints with hints of classic in the forms.
The identity is formulated around the visual representation of a beauty spot, as a comment for fashion that goes beyond the surface. Through consistent size and placement, the dot forms a progressive system enabling print and digital materials to be identifiable to the brand from a single circle. It is bold through it’s stark simplicity.
The detailed textural qualities used in the fashion design are effectively emphasised in print and digital by a generous use of space, subtitle typesetting and reduced colour palette. The layout adopts a rigid grid system across print and digital materials creating an interesting tension with the unhindered forms used in the patterns and prints of the clothing.