174&Co. Visual identity, Website design & build
A clothing and art label celebrating the work and life of exceptional creatives around the world; celebrating the journey less ordinary. Letting the individual style of the artists work and personality focus was crucial. The response was a neutral but fresh style that gave 174&Co. a platform to showcase a range of artists work, free of visual distraction.
The logo acted as a device to which identifies the brand, but also simultaneously houses the collaborating artist' signature. A key ethos of the is placing the artist at the forefront. This is represented with a the logo design with the majority of space reserved for the artists signature, sitting above 174&Co word mark.